This perennial is semi-evergreen so it can lose some of its leaves in winter. In colder regions or more exposed gardens, it may lose them all, but then fresh new growth appears again in spring.

• Position: full sun
• Soil: moderately fertile, humus-rich, well-drained soil
• Rate of growth: average to fast
• Flowering period: May to October
• Hardiness: frost hardy (may need protection in winter)
  
  Rising from a lush, basal rosette of tongue-shaped leaves, the impressive semi-double, bubblegum pink flowers with paler centres bloom consistently over a long season. Bred (and praised!) for being relatively hardy regarding cold, ‘Sweet Memories’ is also resistant to pest and disease and will cheer up pots, borders, and cutting gardens from spring until the first frosts.
  
  
• Garden Care: Water freely when actively growing, but avoid excessive winter wet. In colder areas grow in a pot and move to an sheltered spot when the temperatures drop.