This perennial dies back to below ground level each year in autumn, then fresh new growth appears again in spring.

• Position: full sun
• Soil: most soils, except very dry or boggy
• Rate of growth: average
• Flowering period: June to September
• Hardiness: fully hardy
  
  Deep red blooms with slightly reflexed petals and an orange-brown central cone, 'SunSeekers Red' has a long-flowering season providing plenty of nectar for butterflies and bees from mid to late summer. An upright, clump-forming, herbaceous perennial with narrowly ovate to lance-shaped, rarely toothed, rough-hairy, dark green leaves.
  
  
• Garden care: Lift and divide congested colonies in autumn or spring. In autumn cut back all dead flower stems to the ground. Coneflowers benefit from a spring or autumn mulch with well-rotted compost.